Hollisterco.com prices!?

Ok so im on the hollister website and i want to buy swimming trunks but theres 2 prices. One says "now $27.50" and the other says "39.95" but usually the hollister store i go to there the higher price not the one thats say "Now is..." But i ask the people who work there they say you have to go to the one at Soho. So are they $27.50 at soho or are they $39.95 everywhere? BTW i need them tommorow!